Tlv Mall Navigation Map
Product Design
January 2024
Tel Aviv
An interactive touch-screen navigation map for TLV Mall, designed to align with the mall’s existing brand identity. The system provides clear, intuitive wayfinding, enabling visitors to easily locate stores, services, and key facilities.
My role covered end-to-end product design, including product definition, UX and UI design. I was also responsible for building the product in Wix Studio, which required hands-on technical work and close collaboration with developers to extend the platform beyond its native capabilities.
PROBLEM STATEMENT
Lost in Space: When Mall Navigation Breaks the Visitor Experience
Visitors to TLV Mall, many of them first-time guests, often feel disoriented inside the space.
While the mall itself is not complex, its circular layout makes it difficult to see all available stores at a glance. At the same time, visitors often struggle to navigate between levels, return to parking, and locate essential services such as restrooms and elevators. Together, these challenges create unnecessary friction and a less positive experience.
USER RESEARCH
Navigation Friction at TLV Mall
Key pain points visitors face while visiting the mall
Disorientation in Space
Visitors struggle to understand the mall’s layout, levels, and connections, making it hard to build a mental map of the space.
Unclear Store Discovery
There is no simple way to browse, search, or understand what stores exist and where they are located.
Hidden Essential Services
Key services like restrooms, elevators, parking areas, and mall exits are hard to find when visitors need them most. Visitors often struggle to return to the parking area they arrived from or to understand which exit leads to the correct street or transportation option.
Low Navigational Confidence
Visitors lack the confidence to navigate the mall on their own, leading to hesitation, frequent rechecking, and an overall uncomfortable experience instead of smooth, self-guided movement.
Missed Engagement Opportunities
Events, pop-ups, and temporary activities lack a clear and flexible way to be presented and updated, limiting the mall’s ability to attract visitors and communicate timely updates effectively.
DEFINE
Product Goals
Help visitors understand the space at a glance
Make stores, services, and essential facilities easy to find
Reduce navigation friction
Enable easy content updates for the mall team
DESIGN
Exploring the Solution
The process began with low-fidelity wireframes to define the information hierarchy, navigation logic, and core user flows. From there, the structure was iteratively refined and gradually evolved into the final visual design.
DESIGN
Designing the Final Experience
Key design decisions that translated TLV Mall’s physical space into a clear, intuitive digital wayfinding experience.
01
Defining a dedicated UI language for the platform
A dedicated UI language was designed to keep the map as the primary focus, with a clear hierarchy between navigation, filters, and supporting actions, helping visitors orient themselves quickly without visual overload.
02
Designing a custom interactive map
The interactive map was designed custom-designed based on architectural drawings, translating the mall’s physical layout into a clear digital interactive map that highlights levels, paths, and key connections.
03
Iconography as a navigation aid
A custom icon set was designed and illustrated to support fast scanning and recognition, using color and form to highlight key services and reduce cognitive load without overwhelming the map.